Women & Alcohol Toolkit
A ready-to-use social media toolkit designed to raise awareness about women and alcohol with shareable content, messaging, and campaign resources.
Week 1
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Did you know? 💭 Women may be more likely to drink to cope—not just for pleasure. Stress, emotional distress, and societal pressures can all influence alcohol use. Finding healthy ways to cope—like movement, mindfulness, connection, or therapy—can help support women’s well-being. 🤍 You don’t have to cope alone. Source: CDC, “Excessive Alcohol Use is a Risk to Women’s Health” #Momosas #WomenAndAlcohol
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Have you ever felt like alcohol was your only escape? You’re not alone.
More women are pushing back against the “wine-to-unwind” culture and finding healthier ways to cope, connect, and care for themselves. 👇 Read this article about one woman’s journey from drinking to coping to finding recovery, community, and a new sense of purpose. Source: “Why Women Are Pushing Back Against Wine-to-Unwind Culture” #Momosas #WomenAndAlcohol
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Did the COVID-19 pandemic affect your drinking? You’re not alone.
During the pandemic, women increased their heavy drinking days by 41% compared to before the pandemic. Stress, disrupted routines, and increased responsibilities all contributed to the challenges many women faced. If alcohol became a way to cope, know that support is available. 💛 Finding healthy ways to manage stress and having open conversations about mental health can make a difference. Source: JAMA Network Open, September 2020 #Momosas #WomenAndAlcohol
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Stress and alcohol do NOT mix. 🚫🍷
For women, stress can contribute to increased alcohol use. Instead of reaching for a drink, try a healthier way to cope—move your body, practice mindfulness, connect with someone you trust, or reach out for support. 🤍 You don’t have to drink your stress away. Source: Patock-Peckham et al., 2022 #Momosas #WomenAndAlcohol
Week 2
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Did you know? 💭 Alcohol and depression can be closely connected.
Women with a history of depression may be more likely to develop heavy drinking patterns, and heavy alcohol use can worsen depressive symptoms. If you’re struggling, reaching for support—not another drink—can be an important first step. 🤍 Source: WebMD #Momosas #WomenAndAlcohol
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Did you know? 🍷➡️🎗️ Alcohol can increase the risk of certain cancers.
Research cited by ASCO found that women who have as few as 3 alcoholic drinks per week have a 15% higher risk of breast cancer compared with women who don’t drink. Looking for an easy way to cut back? Try a refreshing mocktail next time you reach for a drink! 🍹🤍 Source: American Society of Clinical Oncology (ASCO) #Momosas #WomenAndAlcohol
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Ever experienced “hangxiety”? 😵💫
Excessive drinking can contribute to next-day anxiety, including restlessness, uneasiness, and difficulty relaxing. The next time you’re making plans with friends, try a movie, dinner, a game night, or a cozy night in instead! 💃🍿 Alcohol isn’t required for a good time. Source: American Addiction Centers #Momosas #WomenAndAlcohol
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Thinking about cutting back on alcohol? You might notice some positive changes! ✨
Better sleep, more energy, and changes in weight are just a few potential benefits. What benefits have you noticed since cutting back or quitting alcohol? 👇 #Momosas #WomenAndAlcohol
Week 3
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Practice mindful drinking this holiday season! ✨🥂
If you choose to drink, plan ahead, check in with your mood, eat a good meal, alternate with water, sip slowly, and have a backup plan. And remember: If you are pregnant or may be pregnant, there is no known safe amount or safe time for alcohol use. #Momosas #WomenAndAlcohol
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Non-alcoholic doesn’t mean non-fun! 🍹✨
Mocktails can be just as festive, refreshing, and delicious as their alcoholic counterparts. Next time you’re celebrating, try mixing up something fun without the alcohol! Cheers to options! #Momosas #WomenAndAlcohol
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Happy New Year! 🎉✨
Thinking about your goals for the year? Consider making alcohol part of the conversation. It doesn’t have to be Dry January! You could try having fewer drinks when you do drink, choosing alcohol-free days, or cutting back to weekends. What’s one goal you’re setting for yourself this year? 👇 #Momosas #WomenAndAlcohol
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There is no known safe amount of alcohol use during pregnancy.
Fetal alcohol spectrum disorders (FASDs) are completely preventable if a baby is not exposed to alcohol before birth. If you are pregnant or may become pregnant, choosing not to drink is the safest choice. Source: CDC #Momosas #WomenAndAlcohol
Week 4
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Did you know? ✨ Plenty of celebrities choose not to drink alcohol!
Whether it’s for their health, career, personal experiences, or simply because they prefer not to, these celebrities show that you don’t need alcohol to live a full and fun life. 🥂❌ What are some of your favorite alcohol-free ways to celebrate? 👇 #Momosas #WomenAndAlcohol
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Sober curious? 👀✨
You’re not alone! More people—including celebrities—are choosing to take a break from or stop drinking. Going alcohol-free can be an opportunity to discover new routines, experiences, and ways to feel your best. Could a sober season be right for you? #Momosas #WomenAndAlcohol
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10 ways to manage stress without drinking 🧘♀️
10 ways to manage stress without drinking 🧘♀️ 1. Meditation 2. Breathwork 3. Mindfulness 4. Positive affirmations 5. Physical activity 6. Music 7. Gratitude journaling 8. Helping others 9. Sleep 10. Connecting with others Save this list for the next time stress hits! 💛 #Momosas #WomenAndAlcohol
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Do you reach for alcohol after a stressful day? 🍷😮💨
Next time, try a different way to unwind: 🌿 Take a few deep breaths 📵 Unplug from your devices 🏃♀️ Move your body 🎶 Listen to music 🎨 Try a hobby like painting or knitting There are plenty of ways to relax without alcohol. #Momosas #WomenAndAlcohol